Lean Canvas Template for Content Strategy

This one-page canvas helps you build a clear, focused content strategy without the overwhelm of traditional slide decks or lengthy docs.

Inspired by the Lean Canvas (the 1-page business plan created by Ash Maurya), this framework is perfect for:

• Solopreneurs and content creators
• Lean in-house teams
• Agencies working with multiple clients

Filling out each section will help you clarify:

• Who you’re creating content for
• What problems you’re solving
• What formats and channels will work best
• How your content supports business goals
• What makes your content different and memorable

How to Use This Template

1. Duplicate the Template
   Click on the "Duplicate" button at the top right of the Notion page to add the template to your own Notion workspace.
2. Start with the Basics
   Fill in the foundational fields—your brand name, target audience, goals, and key messaging. This sets the tone for everything that follows.
3. Define Your Content Pillars
   List 3–5 core topics your content will consistently focus on. These pillars help you stay on-brand and aligned with your goals.
4. Choose Your Channels
   Note down where you’ll be showing up (Instagram, blog, email, LinkedIn, etc.) and tailor your content types accordingly.
5. Set a Posting Rhythm
   Decide how often you’ll post to each platform. This helps keep your content consistent without burning you out.
6. Track & Tweak
   Use the notes section to reflect on what’s working and what’s not. Update your strategy as you learn.